It's really work. I got this shampoo because I wanted a good cleanse without stripping the oil out of my hair. I'm doing henna treatments and thought I'd give this a try. So glad I did!!! My hair feels clean, soft and manageable, which is like magic for my hair these days. Anyway, it could be the henna for the manageability, but the softness is the shampoo for sure. Give it a try.